In the WeAgentz interview column, today we propose the meeting with the two co-founders of Digital Staging, the innovative real estate startup that, thanks to digital services in the field of home staging, is aimed at individuals, real estate agents, in the online world, companies and professionals, also creating a new professional figure: the Digital Stager.
We have dealt with the topic of Home Staging several times in the WeAgentz blog, a marketing technique that consists in enhancing the spaces of a real estate property, thus improving its image, with the aim of promoting its sale or lease in the shortest possible time and at the best realization price for the seller or landlord.
Home Staging, therefore, becomes a tool that runs to the aid of homeowners in order to enhance their property, with the ultimate goal of obtaining the greatest advantage in economic terms.
In a national context in which the differentiation of properties plays a crucial role in terms of sales opportunities, in recent years various players have appeared on the staging landscape, operating in the most varied ways, when purely online and when “in the field”, offering a variety of services to both owners and potential buyers.
Today we are talking about one of these initiatives, Digital Staging ( here is the link to the website ), a new startup that allows owners to understand at first sight the potential of their properties thanks to simple before / after. Simple, fast and impactful, this startup is essential also and above all for that intent on searching for their perfect home, so that they can understand the possibilities of improving a property thanks to subsequent restructuring operations, interior division or simple furnishings. Of the environments.
Before/after of an environment, created by Digital Staging.
Digital Staging starts from the idea of Vittorio Nicolino and Marco Dardanello, two guys who share a passion for the real estate market. Vittorio is more oriented towards the economic side of real estate transactions, Marco is an architect by profession and passionate about the world of design and architecture.
Vittorio and Marco, thank you for your availability, so where does your story start, and how did you approach the real estate sector?
Vittorio: Since I started university I have always helped manage my family’s businesses, which mainly deal with real estate. I was looking for new ways to better present the real estate operations we were developing and, through a mutual friendship, I met Marco. I relied on him for everything related to internal rendering and we had very positive feedback both for the sale of our apartments and for what concerns our visibility.
Where did the Digital Staging project come from?
Marco: Given the good feedback we had with Vittorio’s customers, we started thinking of a way to get everyone to use this service. Digital Staging wants to combine home staging and rendering, offering the customer a design idea and giving life to a new job: the Digital Stager.
Home Staging and Digital Staging: Can you explain to our readers what the differences are and what are the main advantages of one and the other?
Vittorio: The first substantial difference is that, while Home Staging is tangible, digital staging is only virtual. Another difference is that, when we talk about Home Staging, we are presented with only the partial and not definitive furniture of a given environment, since it, in most cases, will not be maintained after the sale. Digital Staging, on the other hand, offers the customer a 360 ° solution, we allow you to create and reposition new environments by offering different design solutions.
Last, but not least, is the economic aspect, in fact, Home Staging turns out to be much more expensive than the idea that we propose at Digital Staging. In fact, in the real estate transactions that I follow, compared to Home Staging I always prefer to furnish permanently and directly sell the apartment with the furnishings.
Surely Home Staging gives customers the opportunity to really grasp the size of the rooms and furnishings, but I think that even our work, with the right measures and proportions, can help a lot in perception.
Which target customers or potential customers are you addressing?
Marco: First of all, our work is aimed at real estate agents who, wanting to present their properties for sale in the best possible way, try to capture the customer’s attention through attractive ads. Digital Staging, however, is also aimed at individuals who want to enhance their properties to rent and/or sell them or who simply want to have an idea of how they could become.
Finally, we also turn to interior designers who want to outsource their interior design services.
The project has therefore just started, practically in the startup phase. What are the next steps to take and the related costs?
Marco: After first contact, customers will have to send us the floor plan of the premises to be digitized and the relative photographs. For each room, you can choose which area of the property to enhance (from the living area to the bedroom, the bathroom, etc.).
Then we will choose (if not already requested by the client) the most suitable style for the property and we will propose a complete presentation with suggestions, internal views with before / after and project focus.
As for costs, since everyone is talking about real estate values and renovations with € / sqm coefficients, our service also has a cost proportionate to the square meters. Included in the price, you will have a chance to modify the project.
How do you position yourself towards the category of real estate agents? Are you available to start collaborations and, if so, in what way?
Vittorio: One of our goals is certainly to start long-term collaborations with real estate agencies. For them, our work should perform the function of making it easier to sell properties that need to be renovated or unfurnished. We want to make it clear that with our work the ads will be more visible and will certainly have a competitive advantage also in terms of acquisitions.
The collaborations we are starting are all based on the number of projects to be carried out: the more projects we have to carry out for the single agency, the less our service will cost.
As you know, at WeAgentz we care about the themes of web marketing, Personal Branding, advertising on social media. In this regard, what actions do you have planned for your project?
Marco: We too attach great importance to digital marketing. We have created a Facebook page, Instagram and one on LinkedIn. We constantly publish updates to keep the attention alive and to create a well-defined brand. We then share our already completed works and suggestions, to ensure that our pages can also become a sort of showcase.
Digital staging today and tomorrow: what are your short and long term goals?
Vittorio: Our dream, as already said, is to create the figure of the Digital Stager and, to do this, we must first create our own customer portfolio, with a good number of jobs. We would also like to create a real community by joining up with professionals in the sector.
Another long-term goal is to conquer the market by making people understand the importance of the visibility and quality of the ads. The “war” we are fighting right now is instead making people understand who we are and what we do.
Do you have any plans regarding a potential expansion of the workforce or the entry of financiers into the company structure?
Marco: Certainly from the moment in which we will no longer be able to manage the workload, we will have the need to expand the staff. In this case the greatest difficulty will be to standardize the way of working to give the same quality to the customer.
We are noticing that our project is arousing interest, for now, we are able to support the necessary investments by ourselves but, obviously, if there were interested investors we can speed up our growth process.